It all started in 2007 with a relationship between an Italian family factory and a fashion student from Los Angeles. They began to express themselves through t-shirts and started to sell them to friends and local retailers. In a couple of months Happiness became very popular and started to develop a full collection approaching high fashion. In a moment in which Happiness was needed, the brand began to spread worldwide becoming popular between top retailers. A positive feeling mixed with high end fashion makes the brand very forward in the products, in the designs and in the constant development of rockin’ ideas.